Privacy Policy
Last updated 23 September 2026.
The short version
We collect what we need to make your walkthrough and give it back to you. Your photographs are sent to a third-party AI provider to generate the motion. That is the one thing on this page you most need to know. We do not sell your data, and we never post anything to your Google account. We do measure visits to this site with Google Analytics, the Meta Pixel and PostHog, described below.
What we collect
When you sign in with Google: your Google account identifier, your email address and whether Google has verified it, your name, and your profile picture URL. We ask Google for nothing else: no contacts, no calendar, no Drive, no permission to post.
When you order a walkthrough: the photographs you upload, the listing address or nickname you give it, and the agent details you choose to show on the tour page (name, brokerage, phone).
Automatically: a record of each sign-in session (its expiry and the browser user-agent string), and a record of each download from your account (which cut, when, and which browser). Ordinary server logs.
Where your photographs go
Your photographs are sent to a third-party AI video provider in order to generate the motion. This is not optional; it is how the product works. They travel over encrypted connections. We may change providers as models improve, and we will keep this page accurate when we do.
Beyond that provider, we use a hosting and database platform to store your photographs and delivered videos, and a network provider to serve the site. Beyond the analytics providers described below, we do not share your data with anyone else, and we do not sell it.
Do you train models on my photos?
We do not train AI models on your photographs. We do retain your photographs and the generated clips to test our own quality checks, specifically to detect when a model has invented something that is not in the source photograph. That work is what keeps fabricated detail from reaching a listing. We will not publish your property as a public sample without asking you first.
Google user data
Frameworthy’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We use your Google account solely to sign you in and to identify your walkthroughs. We do not transfer it to others except as needed to provide the service, and we do not use it for advertising.
Cookies
Our own site sets two, both strictly necessary, both inaccessible to JavaScript. The analytics cookies are covered in the next section.
fw_session keeps you signed in for 30 days. It is an opaque random value; we store only a one-way hash of it, so our database holds nothing that could be replayed as a login.
fw_oauth exists for ten minutes during sign-in to protect the Google redirect against tampering, then is deleted.
Analytics and advertising
To see how people find and use the site, and whether our ads work, pages load Google Analytics, the Meta Pixel and PostHog. They record page views, clicks and the site you arrived from, and they set their own cookies (such as _ga, _fbp and PostHog’s ph_ cookie) to recognise a returning browser. Meta may use Pixel data to measure and target our Facebook and Instagram ads.
When you sign in or buy, we tell these tools your Frameworthy account number so visits and purchases line up. On a purchase, PostHog also receives the email address PayPal returns for the payment. On a purchase, and when you send the contact form, Google receives that email in hashed form so an ad click can be matched to it. They never receive your photographs or your Google account details.
We also keep the link that brought you here (for example an ad or a text we sent) in your browser’s session storage for the length of the visit, so a sign-up can be credited to it.
You can block these with your browser’s tracking protection or a content blocker; the site works the same without them. You can also opt out of Google Analytics with Google’s opt-out add-on and manage Meta ad use in your Meta ad preferences.
Who can see your tour
Two ways in. Signed in to your account, only you can see your tours. The shareable tour link contains an unguessable identifier so you can send it to buyers without them needing an account, which means anyone holding that link can view that tour. Treat it as public once you share it.
How long we keep things
Delivered tours are hosted for 12 months from the date you order them. Photographs and videos are kept until you ask us to remove them; we do not delete them automatically, because agents come back for a listing months later.
Your choices
Ask us via the contact pageand we will tell you what we hold about you, correct it, delete your photographs and delivered tours, or delete your account entirely. Deleting your account removes your sign-in details and your saved branding. You can also revoke Frameworthy’s access from your Google account permissions at any time, which stops you signing in.
Text messages
Frameworthy Labs sends a small number of business text messages to licensed real-estate agents, from our San Antonio number (210) 934-9776. We text the business phone number an agent publishes on their own active listing, about that listing: one introduction, at most one follow-up, and after that only replies to messages the agent sends us.
For this we keep the agent’s name, business phone number, the listing we wrote about, and the messages exchanged. We use them only to hold that conversation and to honour opt-outs.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third party. The only outside party involved is our messaging carrier provider, which delivers the texts.
Reply STOPat any time and we will not text you again; replies such as “unsubscribe”, “remove me” or “not interested” count the same, and the opt-out is permanent. Reply HELP for contact details. Message and data rates may apply. The full program terms are in our terms of service.
Children
This is a tool for real-estate professionals. It is not directed at children and we do not knowingly collect their data.
Changes
If we change how we handle your data we will update this page and the date at the top. If the change is significant, we will tell the email address on your account.
Contact
Questions about any of this go through the contact page.