Do you have to disclose that a listing video was made with AI?

What is the principle behind every board's rule?

Listing media has to show the property as it is. Virtual staging must be labelled, a removed power line is misrepresentation, and a room that does not exist is misrepresentation whether a person or a model drew it. The tool is not the issue; the truth of the picture is.

So the disclosure is not an apology for using software. It is the same kind of label virtual staging has carried for years: a plain statement of what was changed, so a buyer who drives out finds the house in the video.

Where does the disclosure go?

Wherever the video is posted: the listing remarks, the virtual tour field's description if it has one, the Instagram caption, the email to the seller. One sentence is enough, and it travels with the video, which a note on a separate page does not. Some boards also want a caption on the video file itself; that is the one rule worth checking before the first upload.

Treat it as your line, not the vendor's. The agent is the one the board licenses, and the disclosure should be where the agent put the video.

What does the disclosure need to say?

What was changed and what was not. A line that works: the camera motion in this video was generated from the listing photographs; walls, fixtures, flooring, layout and condition are as photographed; movable clutter may have been removed. A buyer reads that and knows exactly what they are looking at.

Avoid words that overclaim. Calling a generated walkthrough a filmed video, or a drone shoot, is the kind of claim a board reads as misrepresentation.

What makes a video safe to disclose in the first place?

A disclosure covers an honest edit. It does not cover an invented one. If a clip adds a window, a doorway or a hallway, no label makes that acceptable on an MLS. That is why Frameworthy rejects any clip that adds architecture and ships a slow pan across the real still when a photo cannot move honestly.